Hey MakeUp Lovers! Target Gets Inclusive

On April 17th, Target announced in”A Bullseye View,” that they will introduce eight new beauty and makeup brands to their current assortment.

Target said that the brands are created by a diverse group of women for everyone and that these new brands will bring more than 150 products to Target designed for medium to darker skin tones.

“We know our guests have a wide range of beauty needs and preferences, and we want to make sure Target has the best assortment for all hair types or skin tones,” said Christina Hennington, senior vice president of Beauty and Essentials at Target. “These eight new cosmetic brands will further our range of shade options—from foundation to lip—and are available at incredible prices. We’ll continue to listen to our guests to understand what beauty products they’re looking for at Target, and look forward to seeing their response to these new cosmetic brands.”

It seems as if Rihanna’s successful launch of Fenty Beauty has pushed cosmetic companies toward inclusivity and diversity in their shades and campaigns.

Here are some of the brands below. To learn more about the new brands click here.