Cheers to 20 Years Sephora!

by Evelyn Davis

Makeup lovers are rejoicing for Sephora making twenty years in the industry and beauty insiders know the company will celebrate in an epic way. Last week, Glamour magazine announced Sephora presents, “Sephoria: House of Beauty”. This event showcases their products, brands, and skincare to the world. This marketing campaign is beating out any competition right now for beauty stores. Sephora’s reward program has faithful consumers ready for any new upcoming techniques, brushes, products during this two-day event. We are here to celebrate with Sephora and take a look at how a new makeup lover can become a Sephora fan.

Who is Sephora?

A beauty supply store available in multiple counties to all makeup lovers. Sephora contains the most popular and indie brands in makeup, skincare, bath & body products, hair products and tools (flat iron, curling iron), nail polish, and perfumes. Every year Sephora is always trying out a new makeup brand and makes room for the exposure of new products.

What upcoming events are Sephora hosting?

This fall, Sephora is hosting a new event called, “Sephoria: House of Beauty” on October 20 through 21, 2018. Consumers who attend this event will be introduce to trying out new release makeup, application techniques, samples, and more. Depending on which Beauty Insider level you’re on, you can gain even more benefits while attending, Sephoria.

Where can you purchase tickets? starting July 21, 2018.

**The original Glamour Magazine article:

What popular products does Sephora carry in their stores?

fenty beauty(This is a photo of the Fenty Beauty collection from Google Images.)

Makeup Products

Urban Decay, Tarte, Fenty Beauty, the Sephora Collection, Anastasia Beverly Hills, the list goes on and on.


Skincare Products 

Philosophy, Dr. Dennis Gross, Olehenriksen, Glamglow, Fresh, Sephora Collection, and more.

(This is a picture of popular skincare products available at Sephora. The picture is from Google Images.)

Perfume Products

Gucci Guilty, Kat Von D, Elizabeth and James, Chanel, Versace, and more.

gucci-guilty-gucci-for-women(This picture of “Gucci Guilty” cologne is from Google Images.)

What is the Beauty Insider reward program?

At Sephora, you can gain benefits by buying their products. In the Beauty Insider reward program, which is free to sign up, consumers start to gain points on every purchase. After a few hundred points, a beauty insider can use their points to get makeup or skincare samples on the list available that month, or save the points for later. Now, the reward program has three levels:

  1. Beauty Insider- the beginner level, not much benefits besides gaining points through each purchase. A Beauty Insider can redeem points at checkout for a sample of available rewards makeup and/or skincare.


  1. VIB (Very Important Beauty Insider)- the intermediate level in the reward program. Consumers on this level gain additional benefits like, a 10% discount offer when upgraded to this level. To achieve this level, a consumer must spend at least $350 during one calendar year at the Sephora store, online, or at any Sephora store inside JCPenney. Another benefit is once a person becomes VIB will receive a Free Make Over offer. Offer is valid for one time use within 90 days from VIB qualification date at any Sephora stores.


  1. Rouge- the top makeup consumer whom spends $1,000 in the store, online, or at any Sephora store inside JCPenney in one calendar year (January-December). New Rouge members will receive a welcome kit of a red lipstick, booklet of rewards, and a mirror. Also, Rouge members will receive unlimited make overs at Sephora stores in the U.S. You have to verify your membership and you can get a makeover done on the go to a fancy dinner party, or hot date.

In addition, all three levels get a birthday gift once a year during the month of your birth. Often times, a Beauty Insider can choose between the two options of either a makeup brand or skincare which is already chosen for that year.

Sephora is the leading beauty supply store right now among consumers. People will flock to Sephora before any other makeup store. They offer much more to the consumer that many either people do not know about, or haven’t tried out their products yet. If your new to Sephora, check out one of their store, and/or attend the “Sephoria: House of Beauty event this fall.