Who is ready the fall to come and bring some cool weather? Summertime is fun and all the girls get to wear their maxi dresses rompers and sandals. In Louisiana, we are not enjoying the heat very much, so for a cool breeze to pass through is much needed. On the other hand, in the retail world, stores are still selling their winter clothes on sale racks and/or giveaways. One online store, “Storiats”, carries bookish theme winter appeal. Currently, they are hosting a giveaway for three lucky winners to try their products. Especially, anyone whom is a Jodi Picoult fan. Yet, Storiats offers other products by other famous authors, poets, and artist.
Rise to Fame
Storiats was created in 2011 by Tori Tissell. She came up with a concept of fusing literature and clothing into a business marketing plan. Her first clothing idea was a “Pride and Prejudice” Book Scarf:
Pride and Prejudice Book Scarf
The retail cost is $48.00.
The scarf was a hit amongst book lovers and slowly the Storiats brand became popularly known. The scene chosen for the creation of scarf is when Mr. Darcy confesses to Elizabeth that he is in love with her.
“I cannot fix on the hour, or the spot, or the look or the words, which laid the foundation. It is too long ago. I was in the middle before I knew that I had begun.” (Jane Austen, Pride and Prejudge)
These words are so romantic and charming for Darcy to express. Since it’s summertime, some of us may be finding our own summer love. Many Austen fans, or Pride and Prejudice fans, absolutely love the story and film adaptions very much, so for Tissell to create a book-theme scarf is pure genius.
The Infamous Gloves
Over time, Storiats became known for their “Alice in Wonderland” inspired black and white writing gloves. The retail cost is $26.00.
Alice in Wonderland Writing Gloves
The gloves are fingerless and made from 100% soft cotton fabric. The text on the glove is from the Lewis Carroll story, “Alice in Wonderland”. The scene is when Alice meets the Caterpillar and Cheshire Cat while walking through Wonderland. Also, the hatter makes his first presence during this encounter and everyone can’t help but love the mad hatter character. Furthermore, after the internet discovers these gloves, the business grew tremendously. Recently, consumers are buying their scarves which have quotes all over them. They make products based on authors like Jodi Poult, Jane Austen, Edgar Allen Poe and more.
Storiats is continuing to add more book titles to their list of bookish-theme appeal. In addition, I want to include two announcements about what Storiats is offering consumers right now:
1. Currently, they are hosting a giveaway. For all the Jodi Picoult lovers, she is partnering up with Storiats to give away two prizes: each receives their pick of a Jodi Picoult Book Scarf (Leaving Time, My Sister’s Keeper, Nineteen Minutes, or Small Great Things) along with the matching book Signed by Jodi Picoult! The giveaway ends July 8, 2018. Three winners will be chosen on the following day.
2. They are hosting a 4th of July sale on Ronald Dahl merchandise. The sale is pricing 20% off pillows, scarves, and more. If you like, Willy Wonka’s Chocolate Factory, Matilda, or James and the giant peach, then check out their Dahl Collection below.
In the fashion, every creator must think of something different, or lack, within the beauty world he or she wants to introduce a product, shade or design. Originality and spontaneity are rare and Miss Tori Tissell is shining right now with her bookish appeal. Many magazines, blogs, and consumers are talking about Storiats style and creativity in the making of each scarf, glove, and pillows.
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