A new t-shirt campaign launches that is inspired by a vintage photoÂ of music icon Diana Ross, just in time for her birthday.
According to ABC News, the campaign was created by Meena Harris, who founded a female-led civic engagement platform called a Phenomenal Woman Action Campaign,. She saw the black and white photo of Ross on a tennis court wearing a t-shirt that reads “I’m Gonna Win” on Â Tracee Ellis Ross’Â Pinterest board. Harris knew the picture was special and it inspired her to create a t-shirt that had that same phrase “I’m going to win.”
“Diana was a trailblazer when she came onto the Motown scene. The industry was predominantly male, and with unapologetic grace and glamour as the lead singer of the Supremes, Diana proved that women can succeed when they show up as their authentic selves,” Harris told Good Morning America.
Want one? “I’m Gonna Win” t-shirts are $35 and can be found on the collective’s website . A portion of proceeds will be donated toÂ Higher Heights which is an organization dedicated to elevating Black women’s voices to shape and advance progressive policies and politics.