For the first time in 125 years, Hershey’s is giving its famous chocolate bars a new look to include…EMOJI’S?!
This summer, milk chocolate lovers will no longer see the brand’s name stamped on every bar, but will find a unique emoji engraved in each square. Senior Brand Manager Kriston Ohm told PEOPLE that Hershey’s enlisted the help of both children and adults to select the 25 emojis that will be seen on the chocolate.
Ohm explained the decision in a press release, that the change was done to help bring people together. “Our classic Hershey’s bars were made to be shared with others,” she said. “By adding an emoji design to each pip of chocolate, we hope that parents and kids are inspired to share a chocolate emoji and make a connection with someone new.”
There is still no definite date, but we can expect the treats to hit stores this summer. What do you think of this branding strategy?