Business & Technology Fashion

YouTube launches new fashion verticle

On Thursday, September 5th,  YouTube launched a new vertical called YouTube Fashion due to the popularity of style and beauty content that attracts millions of viewers to the platform. Today, YouTube says the number of Fashion & Beauty channels on their site has grown more than 6X from 2014 to 2018, and combined, generated billions of views in 2018.

Screen Shot 2019-09-06 at 9.05.37 AM
via Youtube.com/Fashion
Screen Shot 2019-09-06 at 9.03.36 AM
via Youtube.com/Fashion

 

The new vertical was created in attempt to organize some a lot of the content that is out, including style videos, model stories, industry collaborations, live runway streams, inside looks into the fashion industry, behind-the-scenes video, vlogs from fashion icons and more.

It’s only right for this vertical since Youtube birth a lot of fashion and beauty stars like Camila Coelho, Jenn Im, Ingrid Nilsen, Safiya Nygaard, Jackie Aina and Huda Beauty.

What do you guys think? Was this a good move for YouTube?

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About Nisey

25. Aries. Hi there, owner and editor-in-chief of msniseybaby.com here! When I'm not blogging, I'm working as a​ Marketing & Social Media Manager, visiting a nice restaurant to take pictures of my food, or spending time with family and friends to make special memories. Follow me on IG @_msniseybaby or the site's IG @msniseybaby

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