Cheers to 20 Years Sephora!

by Evelyn Davis Makeup lovers are rejoicing for Sephora making twenty years in the industry and beauty insiders know the company will celebrate in an epic way. Last week, Glamour magazine announced Sephora presents, “Sephoria: House of Beauty”. This event showcases their products, brands, and skincare to the world. This marketing campaign is beating out…

Read More

High-End Makeup Brands vs. Dupes

Everyone likes a good makeup product from a high-end, well known, makeup company. Not many people trust to try a brand that isn’t in Sephora or Ultra stores. But, what if you can’t afford to purchase high-end brand makeup? There is a dupe. Someone thought of a creative idea to make a copy-cat, or replica,…

Read More

Storybook Cosmetics: A Makeup Brand for Bookish Lovers

By Evelyn Davis Everyone likes makeup. From eye shadows, lipsticks, to contouring, women and men are creating fashionable iconic looks. Almost every makeup artists, gurus, and popular social media stars (YouTubers) is collaborating with makeup companies to create their own collection to sell. Also, these social media stars are promoting indie makeup companies, which help…

Read More